Challenges of Internet Marketing and Customer Empowerment Essay

Challenges of Internet Marketing and Customer Empowerment - Essay Example The use of the Internet as a central point for businesses and consumers has boomed since 1995 and is now becoming a central area for businesses to work toward specific solutions. In recent years, there has been a large amount of growth with individuals connecting online as well as searching for online strategies that have been developed to assist businesses in connecting with others that are online. The use of the Internet is one which has not only developed in given areas, but is becoming a global way of connecting to businesses and to individuals for information. As seen in figure 1, the use of the Internet is continuing to evolve with millions of individuals in every region of the world using this particular tool as a main method of connecting. The growth that is occurring with the Internet is then being noted as a primary force for businesses, information and connections that are needed for the evolution of different needs on a global level. The growth by region has furthered with changes that are now affecting businesses as a main way to connect online and to connect with others. Businesses are using this as a main proponent for a variety of reasons. The first is based on the economic recession which began in 2008. ... s connecting online as well as searching for online strategies that have been developed to assist businesses in connecting with others that are online. The use of the Internet is one which has not only developed in given areas, but is becoming a global way of connecting to businesses and to individuals for information. As seen in figure 1, the use of the Internet is continuing to evolve with millions of individuals in every region of the world using this particular tool as a main method of connecting. Figure 1: Use of the Internet by Region The growth that is occurring with the Internet is then being noted as a primary force for businesses, information and connections that are needed for the evolution of different needs on a global level (Internet World Stats, 2011). The growth by region has furthered with changes that are now affecting businesses as a main way to connect online and to connect with others. Businesses are using this as a main proponent for a variety of reasons. The fi rst is based on the economic recession which began in 2008. Many businesses are finding that Internet marketing is a way to leverage the costs and businesses from different levels while finding new opportunities that are needed in the area. The second is based on advertising opportunities, such as social media and connecting with others at a global level. For businesses, this is a simplistic way of expanding into the market and across regions. It is also noted that there are changes in consumer behaviors that lean toward the use of technology, specifically with growth of consumption on the Internet by 27%. This is inclusive of e-Commerce sales that are continuing to rise across the Internet. Within this are new forms of advertising that are now expected, including video and mobile